DON'T HAVE THE NO TIME OR SKILL TO CREATE ALL THE BLOG, EMAIL OR SOCIAL MEDIA CONTENT EACH MONTH?

In the video above, Yokel Local's CEO Darrell Evans and the agency’s content manager, Kaylee Campbell, discuss the benefits of repurposing content and how the team at Yokel Local is already helping brands like yours, and across the spectrum, to establish their brand voice and build the know, like, and trust factor for their brand. Here’s a breakdown.

Darrell Evans

We're here to discuss what we are really excited about, which is a new way to increase brand awareness online. This strategy and product work for literally every type of business to help build the know, like, and trust factor to help you get more clients and customers faster.

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Really quick, let’s give some context to this conversation. Kaylee, what are some of the big challenges we're running into with content creation as it relates to trying to get customers online and through social media, building your brand, and being visible when your customers go online to solve their problems, which your product or service can solve? What's different today?

 

Kaylee Campbell

It used to be that you could throw a blog up and shout it out on social media or on your website and people would find you. That's obviously no longer the case. Today, we’re overloaded with content. It’s everywhere! And while content is still king, today it’s more about creating great content. It's not just about SEO and hitting keywords anymore. It's about creating content that engages your audience where they are. And it’s about creating content that is accessible in a variety of ways such as audio, video, static visuals, text, and more.

But with all of the advances we’ve made in content writing, design, and production, the bottom line is that you really do need to be putting out a lot of it. And the best way to do that is essentially in bulk.

Darrell Evans

The last several years, one of the big challenges I've heard from our clients and companies that want to work with us is that they've hired great writers, yet there seems to be a disconnect between the words technically written around the topic, and the way the brand would discuss the topic.

This is because writers are not the expert on your brand or your industry; you are!

So, what we have tried to do is solve this disconnect between brand voice and the technical writing that needs to be done for your content.

Darrell Evans

When I started my first YouTube channel in 2007, I remember the reason why I did that. It was because I was tired of answering the same question to my prospects over and over and over again. But every new client needed the answer to that question for them.

So, I started doing videos as a way to leverage what I had in my head that my prospects needed to know in order to make an informed decision.

Kaylee Campbell

At Yokel Local, we’ve been working to solve the question that plagues so many brands, and that is how do we make bulk content in a way that doesn't feel bulky, that feels like your brand, and really communicates who you are, who your company is, and what you're there to do for your customer? And that's the type of content that we are creating for our video customers.

 

Darrell Evans

Yeah, because the world doesn't really need more content in general, although content is king, they say, but when we're marketing online, our customer, our user, our client, they're going to interact with either words or sounds, text, video, or audio, before they ever get to us, right.

One of the big challenges that we think about with blogging is it's only one mechanism, it's only one way to communicate, and that's written.

 

Kaylee Campbell

Exactly! Not only do you need to have content that engages, but you need it to engage with different people, in different ways, in different places, and at different times. So, if you're only writing one piece of content, or you're only producing one video, and you're only doing it in that one way, then you've just wasted a lot of potential and a lot of resources.

This brings us back to our initial question: how do we actually make a variety of quality content quickly and consistently? 

Check out the next section to learn how we turn one video into a variety of content assets. 

Kaylee Campbell

In order to make a variety of quality content quickly and consistently, we start with the most versatile type of content, video.

We like video because it allows you to show your brand and express your brand voice in a way that is unique to you and your business.

Once we have the video of you sharing your brand and expertise, we can take the video and run with it, creating multiple pieces of content from that single recording session.

We keep things simple.

When you sign-up for our video service, we'll send you a link to our calendar so you can schedule your first recording session.

Once you have reserved your recording session, we will send you a calendar invitation with the link to our virtual recording studio and a short step-by-step guide to logging in. 

We may also ask you questions related to your products and services, the way you do business, your ideal customer, and other key research-based topics. But not to worry, we will provide the questions to you before your recording session so you will know exactly what to expect. 

 

When it's time for your recording session, you'll log in to our virtual studio, where one of our brand experts will sit down with you one-on-one for a casual conversation about your brand.

Again, we may also ask you questions related to your products and services, the way you do business, your ideal customer, and other key research-based topics. But not to worry, we will provide the questions to you before your recording session so you will know exactly what to expect.

 

During the recording session, we will coach you through it – kind of like mini-directing you through your own movie. But the best part is we are NOT talking about a live video. This is a recording session, so even if you mess up, you can always start over, or even stumble a little bit. Remember, stumbling is human, and human is relatable! Whatever your personality is and your brand requires, our team will help you portray it in a way you’re comfortable with.

The physical experience itself is a lot like being on a zoom call. The only real difference is that we use a studio platform that allows us to produce videos at a better quality.

To help you get comfortable, we will give you access to the virtual studio ahead of time, so that you can get in, get the feel for it, etc.

However, during the actual recording, you won't have to worry about anything other than being yourself and letting your expertise shine. We will handle everything on the production side.

When you sign up for video content with us, your long-form video from your recording session is broken up into a variety of short videos, each one perfectly sized and designed for distribution on your website and social media channels.

Clips also are optimized for social sharing with a typical run time of two minutes or less per clip.

Each clip is delivered to you as a part of an asset pack which comes complete with sized-to-match video thumbnails and social media quote graphics.

We can also repurpose that same video content further by turning it into different content forms.

We start with one piece of content – your video – and then we can repurpose that and turn it into written blogs, social media content, custom graphics, etc.

And then taking that a step further, we can even mold all those things together and create a full-service experience for the people that you're trying to reach.

Darrell Evans

Of course, it was so hard back when I started doing video because we didn't have the smartphones and technology that we do today. I mean, I had to take a firewire and plug it into my camcorder!

But even though things are so much easier today, what we hear from our customers is:

• I don't know how to shoot a video
• I'm not comfortable shooting video, and
• I’m not good in front of the camera.

Taking this into consideration, let’s talk about how we take all that fear, overwhelm, and anxiety off the table.

 

Kaylee Campbell

Video isn’t as difficult or uncomfortable to create as you might think, and one of our brand content experts will be with you every step of the way.

Often, when people first get in front of the camera, there’s a mental block that happens, and it can show up on camera. Our team will help walk you through everything, like a director, with the goal of helping you feel comfortable so you can focus on being yourself and letting your expertise shine.