"Tactics before strategy is the noise before defeat." Understand your prospects before executing a campaign.


The World's Best Buyer Persona® Worksheet

This takes buyer persona development to a whole new level. Buyer personas are about more than demographics; they're about psychographics. With that in mind, you'll unearth powerful information about your ideal client and their purchasing journey.

Everyone is not your customer.

Create effective messaging and execute targeted campaigns by understanding your buyer's emotions and purchasing triggers.

This worksheet will guide you as you brainstorm:

  • Your ideal client's path to purchase
  • The triggering events and emotions they experience along the way
  • What matters most to them as they make a purchasing decision
  • How to position yourself along their journey


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