"Tactics before strategy is the noise before defeat." Understand your prospects before executing a campaign.
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The World's Best Buyer Persona® Worksheet

This takes buyer persona development to a whole new level. Buyer personas are about more than demographics; they're about psychographics. With that in mind, you'll unearth powerful information about your ideal client and their purchasing journey.
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Everyone is not your customer.

Create effective messaging and execute targeted campaigns by understanding your buyer's emotions and purchasing triggers.

This worksheet will guide you as you brainstorm:

  • Your ideal client's path to purchase
  • The triggering events and emotions they experience along the way
  • What matters most to them as they make a purchasing decision
  • How to position yourself along their journey

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